Tech-Clarity believes that the value of technology is often overshadowed by the technology itself. Companies invest in technology for one reason - improving their business to achieve higher profit. Unfortunately, this business value gets clouded by focusing on what the solution does instead of why it is important to the business in the first place. Tech-Clarity is dedicated to making the value of technology clear to business.

Research, Publication and Consulting

- Product Innovation, Product Development, Engineering, and Manufacturing Research
- Tech-Clarity Insight White Papers
- Public Speaking and Webcasts
- Issue and Industry in Focus Papers
- Company in Focus Field Reports
- Strategy Workshops

Read our blog

Read and join the discussion on our blog, Clarity on PLM! Topics include:

What I Learned ... sharing insights about product innovation, product development, engineering, manufacturing, service, and more.

Research Rap ... discussing highlights of recent research and the implications for manufacturers and service organizations.

One-on-One ... providing visibility into our conversations with software and service providers about the value they offer to the manufacturing community.

 Featured Research

The following content highlights recent Tech-Clarity news and research on issues important to industry. For more publications, please visit our Publications Page.

Insight: Better Service from Better Product Information: Evolving to Visual, Product-Centric Service Communication - Discusses the importance of having accurate, timely product information at hand in order to profit from service and satisfy customers in the service lifecycle. Highlights the importance of detailed, visual service information such as 3D graphics and animations to communicate product details, and explains how companies are leveraging PLM assets to improve service performance.  (See Overview)

Issue in Focus: Social Business Collaboration and the Product Lifecycle: Combining the Collaborative Power of Social Media with PLM - Explores the possibility that companies could adopt a social business collaboration platform to improve product development processes and add proven PLM capabilities as needed to establish a socially capable PLM system.  (See Overview)

Issue in Focus: Product Data Accessiblity: Getting Value from All of Your Proudct Data - Explains the importance for manufacturers to be able to access and share product data, regardless of whether it is centralized in a system like PDM or not. Explains that accessing product data and centralizing it are not absolutely linked, and describes emerging technologies that can help.  (See Overview)