Tech-Clarity believes that social product innovation is inevitable due to the inherint social nature of product development and the enhanced collaborative capabilities that social computing offers. But the assumption was that PLM solutions would adopt social computing concepts because it was too much to reinvent the PLM wheel in social media. But what if that prediction was wrong? Perhaps there is another path – one that brings PLM capabilities to social software. This report explores the possibility that companies could adopt a social business collaboration platform to improve product lifecycle management (PLM) processes and add proven PLM capabilities as needed.