This paper presents survey data and analysis to help manufacturers understand the benefits and challenges of developing products that derive a significant amount of their capabilities from their software. The terms "embedded software" and "mechatronics" really don't describe the varied uses of software in today's products from automobiles to appliances. This report describes how companies can take advantage of the benefits available from software-intensive products while using using organization structure, business processes, and structured systems like ALM and PLM to address the signifcant challenges and business impacts resulting from added development complexity.